Psychoterapy and Psychology Cabient
Psiholog Cool
Psiholog Cool specializes in providing comprehensive psychotherapy services, addressing a range of mental health and relationship concerns.
Strategy & Thinking
User Expereience Desgin
User Interface Design
Branding & Visual Identity
Web Development
Objective
Promote psychotherapy to young adults and adults through a fresh and inviting approach, enticing them to schedule their first therapy session by fostering a sense of safety and openness to talk.
Target
Young adults and adults that have various mental health and relationship concerns.
Vision
Optimizing Conversion Rates by using a Mobile-First Minimal Conversational UI.
Designed to engage and prepare potential clients, our approach aims to foster an open state of mind, where individuals feel safe, understood, and ready to embark on their first psychotherapy consultation.
On mobile devices, we prioritize the chat function, ensuring a seamless conversion and easy access for individuals seeking psychotherapy support.
Splash Screen
Upon page loading, we introduce the message "Be cool, talk with a specialist!" to provide context for the user, encouraging them to engage with our platform and seek support from a specialist.
The Chat
Utilizing a micro-interaction to simulate typing, we aim to spark interest and guide users toward a state of mind open to conversation. By prompting them to share brief information about their needs, we lay the groundwork for a later follow-up, fostering a personalized and supportive interaction.
The Reaction
We provide visual feedback as a reward for sharing, stimulating dopamine secretion and fostering a personal bond with the user. This builds trust and prepares them for the next step - scheduling their therapy session.
Typing...
This brief pause allows the user to digest the reaction effect, creating anticipation and deepening engagement with our platform.
The proposal...
We provide a generic yet empathetic reply, offering a hook such as a 15-minute free consultation and emphasizing keywords like "professional help." This encourages users to take the next step towards seeking support.
The Schedule...
We seamlessly integrate the Calendly scheduling system directly within the chat interface, streamlining the process for users to book their therapy session effortlessly.
The Email...
To extract value from any outcome, including negative ones, we request the user's email. This lays the groundwork for future scheduling and assists us in our marketing efforts.
Visual Identity
A fresh approach to appeal to young adults and adults. An inviting and relatable aesthetic.
Logo Creation
We crafted a simple and memorable symbol that seamlessly combines a smile with a chat bubble, suggesting the desired outcome of psychotherapy - a positive and supportive conversation.
Keywords
friendly, trustwothy, young, cool, professional
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Light and friendly
The color palette follows the 20-80 principle, with predominantly neutral tones complemented by accent colors that exude warmth and friendliness, creating a welcoming and approachable atmosphere.
Montserrat
We've chosen the Montserrat font to give the brand a modern and clean feel, ensuring high legibility for optimal communication with our audience.
Playful Brand Elements
The brand incorporates two simple shapes: a curved line resembling a smile and a dot. These elements add a playful touch and evoke a sense of positivity and approachability. Sometimes, the speech bubble shape can be used as well.
"A pleasure to help promoting mental health among young adults and adults."
