Web3 Investment Firm
Kinshi Capital
Kinshi Capital is a web3 fund operated with the ethos of a family office. It is built on strong principles, maintaining low overhead and ensuring full autonomy for its core partners.
Strategy & Thinking
User Expereience Desgin
User Interface Design
Branding & Visual Identity
Web Development
Objective
Establish a digital presence that is both straightforward and trustworthy, while uniquely standing out in the competitive crypto space.
Target
Blockchain founders and crypto investors who seek a dependable and transparent partner.
Context
菌糸
"Kinshi" is the Japanese word for mycelium, or nature's Internet.
In a forest, all trees are interconnected through a vast kinshi network, enabling them to communicate and exchange nutrients, supporting each other's growth. Rather than competing, trees collaborate to regulate their microclimate, creating optimal conditions for living and thriving together.
Vision
A modern, timeless digital presence — clean yet daring.
Designed to not be loud, but to stand out, our approach embraces a philosophy of going back to basics, starting with pen and paper. All great ideas begin with the first drawing, and we ensured this foundation was reflected.
A menu inspired by Japanesse stamps
© Eva Gorobets
Visual Identity
Infused Japanese aesthetics & hand-drawing patterns.
Logo Creation
We crafted a simple yet sophisticated logotype that balances the playful, daring essence of the brand with a serious and trustworthy touch.
Keywords
friendly, trustwothy, young, cool, professional
#DDFF00
#00200F
#050709
#F7F5F3
Simplicity and boldness.
Our color palette adheres to the principle of simplicity with a bold statement. Predominantly neutral tones create a sophisticated backdrop, while accent colors give vibrancy and depth, adding a dynamic edge to our visual identity.
Poppins
Poppins serves as Kinshi's visual language, embodying modernity and exceptional legibility.
It all begins with a quick sketch.
The aesthetic treatment is achieved through a playful interplay of pencil-drawn lines, juxtaposed with contrasting greens against a white background.
"It is always exciting to experiment with hand drawings and digital design."
