We are designing and building your vision
from 0-to-1
From vision to ideation to launch, we manage every step of the process.
with personality
We articulate, strengthen elevate your brand with distinctiveness and style.
forward thinking
We are super passionate about envisioning the future of what's to come.
Disciplines
Branding ♕ Conceptualization ✧ UX/UI Product Design ⚔︎ Graphic ☺︎ Interaction ☞ Motion ✇ AR Experiences ☼ Web Development & Prototyping ⚛︎
Read our Case Studies,
have a peek in our Open Vault,
or explore our Ventures.
Profile
Octavian Fediuc
Octavian Fediuc is a full-stack designer with an excitement for coding. He loves to make things (mostly digital) that are useful, beautiful and functional, or just... a bit crazy. He has over a decade of experinece in design and is focusing on UX/UI product design, concept building, branding, startups and all things web.
He is always busy creating something and loves to talk about it or just to discuss ideas freely. To disconnect from the screen, he loves to paint in the style of the old masters, engage in photography, write poems, ride horses, discover inspiration from nature, and always expand his knowledge. Every year he strives to dedicate time to giving back, offering full-stack design services to support causes.
Working with Us
We breathe and love what we do, and we are unapologetically opinionated about it. With respectful directness, we strive to bring clarity and transparency to every step of the process.
We deliver the best work when working with you, not for you. Together, we co-design solutions, blending your insights and vision with our expertise to create something truly unique that works.
Our approach is guided by principles, not rigid rules, allowing for the improvisational freedom essential in an agile environment.
We believe that time is the ultimate currency, and we love punctuality too.
Above all, we value the human connection and authenticity. We believe in honesty and cultivating good vibes, creating an environment where creativity can truly flourish and lead to the best outcomes.
Philosophy
Design is a Symphony of Art and Function.
Design, for us, is a symphony of art and function, elevating human experiences through purpose and emotion. Our philosophy is rooted in the belief that exceptional design transcends fleeting trends, carries a distinct personality, and profoundly enhances human life.
Style
Blending the Classic with Contemporary.
Our aesthetic treatment searches to harmoniously blend classic and contemporary elements and occasionally, to add a touch of a futuristic allure. The result we are always looking for is potent, dramatic, and unapologetically elegant — transcending mere aesthetics, just as any great piece of art evokes emotions and leaves a lasting impression.
Credo
Dare to be Different.
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Core Design Principles
001
Good Design is Purpose-Driven and Function First.
Everything must start from purpose, fulfilled by function. Every design aspect should serve a specific purpose and fulfill a function to ensure usability and relevance.
002
Good Design is Timeless.
We are passionate advocates of timeless design. Trends may come and go, but enduring elegance remains forever relevant.
003
Good Design is Detail Oriented.
Proper implementation of details enhances the overall human experience, engaging multiple senses to create a complete and immersive design.
004
Good Design is Simple.
We passionately seek the perfect balance between distinctiveness and simplicity in all we do, echoing Leonardo Da Vinci's belief that simplicity is the ultimate sophistication.
005
Good Design is Dramatic.
While functionality is crucial, the cold sterility of pure function fails to fully resonate with the audience. Emotion is key. Adding a spark of drama creates resonance and engagement, fostering conversion and connection.
006
Good Design is Seductive, Yet Humane.